Updated: Mar 15
It is important to select the perfect promotional product for your campaign, but what is even more important is how you brand the products to make a long lasting impression.
Make a statement that cannot be ignored with full colour branded belly brands. They are a superb way to ensure enhanced visibility for your brand and they are perfect for adding a finishing touch to notebooks. They are an additional platform to communicate your marketing message in a unique and high-impact manner. They also offer prime space for optimising brand information and strengthening your message on notebooks.
A die in the shape of a logo is pressed into the surface of a product using both heat and pressure, creating a permanent stamped impression in the product. This creates a unique 3D look and is a subtle and classy branding method. This is ideal for genuine and imitation leather products, as well as PU.
Direct To Product Printing
Direct to Product Printing provides for the application of full-colour logos directly onto the product. By using specifically engineered jigs, a specialised digital printing head transfers UV-cured ink onto flat or slightly curved surfaces with photo-print quality and bold, vivid colours. This provides a way to print permanent, full-colour logos. It is a high impact branding method that creates a lasting impression which can be applied on many shapes and sizes.
Stickers are digitally printed on an adhesive vinyl in full-colour and then automatically cut to the required shape and size. The stickers are coated with a polyurethane resin to give a three-dimensional appearance. This is deal for multi-colour logos which are hard to replicate with other print techniques These can be applied to smooth and rigid surfaces but works best on products with a purpose-made recessed plaque.
Domed & Deboss Combination
Domed & Deboss Combination Branding pairs the eye-popping colour of a raised dome with the subtlety of a full coverage deboss. Full-coverage deboss gives you a large and versatile branding area, while the full-colour process dome fits into a recessed portion of your debossed artwork to create a focal point for a key part of your message. Great on notebooks.
Embroidery is the art of decorating fabric with designs stitched in strands of thread. Driven by computers that read digitized embroidery fi les, embroidery machines automatically create a design on the product in the form of the logo that was input into the machine. Logos can be embroidered in up to 9 different thread colours.
Hot Foil Stamping
Hot Stamping with foil is a similar process to debossing except that a thin foil is pressed into the product to create a colour. Even though heat and pressure are applied, they are applied in lesser volume than during debossing and therefore the impression is not as deep. This creates an exceptional superior impression and is ideal for genuine and imitation leather products as well as PU. Foils are available in blue, copper, gold, green, light blue, orange, red, silver and yellow (Pantone matches are not possible).
Heat Transfer Printing
A digital image is printed onto a special vinyl surface, which is then placed onto the product in the correct position. At this point the product is placed in a heat press, and the heat from the press melts the adhesive backing on the vinyl, merging it with the fabric. Mainly used where a logo is too intricate for screen printing. This is perfect for logos with many colours, extreme detail and small.
A logo is etched into a metal product with a laser beam, replicating the logo with precise accuracy. The laser “burns” the top layer of the product off and reveals the layer beneath. If the layer beneath is a different colour to the top layer, when engraved, the bottom layer’s colour is exposed. This creates a subtle, permanent and upmarket impression in tonal shades and is perfect for awards, BBQ accessories, flasks, keyholders, pens and mugs.
Pad Printing is an offset printing process that involves ink being transferred from an engraved metal plate onto a product via a silicone pad, creating an image on the product. Each colour is applied separately but the detail in the print can still be excellent. This is a great all-round solution that’s fast and economical and can be applied on virtually any shape and most surface textures. Often favoured for small plastic items like pens, keyholders and torches. Allows single and multi-colour branding of up to 4 colours.
Screen Printing is the process whereby a logo is exposed onto a mesh screen, with the blank areas coated with an impermeable substance. Ink is then placed onto the screen and a squeegee pushes the ink through the screen in the areas where the logo has been imposed. Colours are printed one at a time so accurate registration is very important. This is a cost-effective solution for larger orders and provides excellent coverage which is especially good for large and bold logos. Best for bags and t-shirts but can also be used for umbrellas, coolers and smaller items like notebooks and folders. Single and multi-colour branding of up to six colours is possible using this method.
Sublimation Printing is a process done by way of a digital full-colour printer which is fitted with special sublimation inks. The logo is printed onto a special transfer paper and cut automatically to the correct shape. The logo is then placed onto the product and heat is applied, causing the inks to migrate from the paper onto the product. This ensures premium full-colour photorealistic prints Only suitable for white and polymer coated products.
Stickers are digitally printed in full colour on an adhesive vinyl and then automatically cut to almost any shape. A cost-effective, low or high-volume, multi-colour branding method. This method has a strong resistance to fading or damage but can only be applied to flat or slightly curved surfaces.
Warren BuffettIt takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. #yourbrandisourbusiness