I guess I am the perfect person to be presenting this blog as I sell these promotional products every day and I am the biggest fan too. It is actually laughable, as I am forever telling people, “oh yes, that is the Triton pen” or “wow, look at that branding on that bottle! It is known as sublimation”. Before being involved in this industry, I never paid much attention to branded promo material and gifts, but for the past almost 8 years, I have lived, breathed and preached promo products, hoping to convert and educate family, friends and clients. Mission almost accomplished and hopefully after reading this, you too will have “seen the light”.
In today’s competitive landscape, marketing is vital for companies wanting to raise awareness of their brands. Unfortunately, traditional forms of advertising such as radio, television and print have become expensive, have a limited lifespan and don’t allow customers to physically interact with your brand. So, what’s the solution? Promotional products, of course. Even during challenging and uncertain economic conditions, companies continue to spend revenue on branded goods, using them as an effective way to market their business.
Pens, power banks, notebooks and homeware etc. etc. ……. So many products to choose from. Prices vary from entry level giveaways to more expensive executive client gifts, which means that all budgets are catered for. The value of these products is not tied to variety and pricing as is in other advertising mediums and therefore the promotional products market continues to grow. These “adverts” last longer, are functional and make the recipient feel valued. After all, who doesn’t like getting a freebie?
In the American and European promotional products markets, advertisers discuss the number of impressions a product makes – which basically refers to the number of times the recipient of that item sees your logo or message. One industry study found that promotional pens are used on average 64 times in a month. If that’s correct and the advertiser paid R7 per branded pen, it cost the advertiser just 11 cents per impression that month. In other words, 11 cents (every time) for the customer to see their logo, brand or message 64 times! And therein lies the power of promotional products…